Design

Aico

The brief

Aico required a collection of generic adverts for use in printed publications, the web and social media. They wanted to refresh and update existing adverts to a much more modern and engaging style. They wanted to have a collection of adverts created at different sizes, so that they easily access them for various publications with only minimal editing.

Our approach

After submitting a successful proposal which included initial design concepts, we worked closely with Aico to produce initial ides and concepts on existing templates. We were very much an extension of Aico’s marketing team, regularly making contact and keeping in touch throughout the creative process.

Outcome

Our design templates were not only used for the generic advert templates, but they were also adapted for exhibition graphics and proportional banners. The new designs helped back up Aico’s key messaging, bringing continuity to their marketing materials across various platforms.
Aico Flag Mockup

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