Publishers Audience Measurement Company (PAMCo) is the new name for National Readership Survey (NRS). Due to the multi-platform digital age, major changes are planned for the way newspaper and magazine audiences are measured.
Audience Measurement for Publishers (AMP), will be the new audience measurement service, which will supersede NRS data. AMP will allow publishers to monetise de-duplicated audiences across all of their platforms – mobile, tablet, pc and print.
Yarrington previously worked with NRS supporting all of their marketing and communication channels plus their overall brand identity. From the success of working together before, Yarrington were successful pitching for the rebrand project.
From a series of development stages new logos, stationery, advertising, website and digital content were created and approved by the customer.