Fullwood design, manufacture and distribute milking equipment worldwide. For over 70 years they have been recognised as being at the forefront of milking technology.
Yarrington and Fullwood have a long standing relationship, working on a number of projects from design and print to event management.
Due to the ever increasing need for suitable marketing collatoral to be provided to dealers around the globe. Yarrington were approached by Fullwood to assist refining their their existing logo, creating a new set of brand guidelines. Prior to producing the guidelines, all existing marketing materials were redesigned and standardised. We also adapted all of their literature, so that it could be easily translated into other languages around the world.
By working very close together, a complete set of materials were evaluated and produced such as exhibition graphics, leaflets, brochures, adverts, digital content, packaging, video production and photography.
UK Dairy Day is a dedicated annual one day event for the dairy industry held at Telford International Centre at a key time of the year when plans and decisions are being made for the winter.
Yarrington designed and constructed a bespoke stand for Fullwood, which was also required at another two events in Edinburgh and Belfast. The graphics and information on display were created to be incorporated into the trailer.
A touch screen was used to display 360o videos of milking parlours and the floor was covered in astro turf to give the illusion of being outdoors.